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Ashby
Landers
Senior GTM Enablement Manager
Tackle.io
Ashby Flanders is the Senior GTM Enablement Manager at Tackle.io, where she leads strategic initiatives that align product marketing and sales enablement to drive go-to-market success. With nearly a decade of enablement and marketing experience across high-growth SaaS organizations, Ashby specializes in equipping revenue teams with the tools, training, and messaging they need to thrive in competitive markets. Prior to her current role, Ashby held various enablement and marketing leadership positions at CallRail and Rubicon, where she developed scalable programs that bridged the gap between product and sales. Her unique background blends creative marketing, sustainability, and risk management, underpinned by a BBA from Georgia State University. Ashby is passionate about empowering teams, creating impactful enablement strategies, and driving cross-functional collaboration that accelerates business outcomes.
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04 June 2025 16:00 - 16:45
PMM x Sales Enablement: Building the power partnership to drive revenue
Join us for a panel discussion focused on navigating the challenges of scaling and maximizing the impact of product marketing teams. In this session, our panel of industry experts will delve into strategies for effectively building, joining, and empowering individual product marketers and product marketing teams to thrive within organizations of all sizes and stages of growth. Session objectives: - Understand how to scale a team of product marketers - Explore the skillsets needed to succeed in product marketing - Learn how to assemble and retain a world-class team of product marketers - Gain insights into how you can make an impact as a product marketer