Aruna N Inalsingh has spent her career in marketing, half on the corporate side and half through her own agency. Her specialty is blending creative and practical marketing into go-to-market strategies, including demand generation, digital marketing, sales enablement, and branding. Aruna has worked for companies that range from Global 1000 corporations to 1-person startups, in sectors such as Financial Services, Technology, Education, Publishing, and Fashion. She helps companies with everything from small, one-off projects to long-term scalable workflows. She’s currently working with Accordo (www.accordo.solutions), a compliance solutions consultancy, which has been in the Financial Services space for almost 20 years and helping them launch a work management software that is necessary for operational resiliency.