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Anthony
Grosso
Head of Growth
EIS ltd
Meet Anthony Grosso, an esteemed marketing maven boasting over 15 years of leadership in product marketing and strategy. Joining The Product Marketing Alliance conference, Anthony, the former Product Marketing lead and eventual Chief Marketing Officer at EIS Ltd, disrupted the status quo in the stoic realm of Insurance Technology. Renowned for his trailblazing initiatives, he propelled EIS Ltd into new global markets, leaving an indelible mark as a market leader. Notably, Anthony pioneered a humanistic and approachable brand, breaking free from industry norms and injecting personality into the world of Insurance Technology.
05 June 2024 15:45 - 16:15
The art of humanization: Redefining product marketing through human-centric marketing
In this session, discover the power of product marketing to breathe life into a brand and redefine an industry. Anthony will share insights from his journey at EIS Ltd, where his approach not only positioned the company as a market leader but also birthed the revolutionary term #coretech. Learn how this strategy catapulted EIS out of the 'Sea of Sameness,' setting the stage for a new era in insurance technology and redefining buyer expectations.