Anna Niles is a seasoned product marketing leader with extensive experience driving growth and innovation across B2B SaaS companies. As Senior Product Marketing Manager at G2, Anna focuses on Buyer Intent and Content Marketing Subscriptions, leveraging her deep expertise in customer insights and strategic positioning. Previously, Anna held leadership roles at Cohley, Calendly, and CallRail, where she implemented impactful cross-sell strategies, streamlined onboarding experiences, and drove product launches informed by data-driven insights. Her ability to blend qualitative and quantitative research has led to enhanced messaging, optimized customer journeys, and improved revenue outcomes. Anna's passion for cross-functional collaboration and customer-centric marketing has been a cornerstone of her success. With experience in sales enablement, go-to-market strategies, and team leadership, Anna has consistently delivered measurable results while fostering innovation within marketing and product teams.