Join Alison Hood as she takes you behind the curtain of Coca-Cola's marketing powerhouse to explore how martech drives their product marketing success. From leveraging cutting-edge tools to analyze consumer behavior to delivering personalized experiences at scale, Alison will showcase how Coca-Cola blends technology with creativity to maintain its position as a global leader. In this session, you'll discover: - How Coca-Cola leverages marketing technology to optimize campaigns and connect with diverse audiences. - The role of data in shaping product marketing strategies across global markets. - Lessons learned from integrating martech to stay ahead in a competitive landscape.