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Alexandra
Sardarian
Head of Product Marketing
Coursera
Alexandra Sardarian is the Head of Product Marketing for Coursera for Business, an industry leading EdTech platform transforming lives through learning. She holds over 15 years leading global B2B SaaS product marketing, go-to-market (GTM) strategy and business development organizations accelerating revenue growth, best-in-class customer experiences and net retention rates. Holding a robust track record executing strategic, complex business initiatives, Alexandra aligns corporate strategy and product vision with data-driven customer voice and market insights to achieve competitive, market-leader positioning. Managing worldwide teams of all sizes, marketing tactics and voice of customer channels, Alexandra brings GTM organizations together to deliver high-impact product and service offerings.
06 June 2024 11:45 - 12:30
Panel | Synergizing strategies: Team alignment tactics for peak product marketing performance
Unlock the secrets to peak product marketing performance by delving into effective team alignment tactics during this session. Discover practical strategies and insights to foster synergy across departments, ensuring a cohesive approach to marketing success. Session objectives: - Explore proven tactics for enhancing collaboration among cross-functional teams within the product marketing realm. - Learn how to identify and overcome common challenges that hinder effective team alignment. - Gain insights into the role of communication in fostering synergy and promoting a shared vision for product marketing excellence. - Understand the impact of team alignment on overall campaign efficiency and performance. - Acquire actionable takeaways to implement immediately for improved team coordination and heightened product marketing outcomes.