Alexander boasts a diverse career background across sales, professional services and sustainability accounting that has been core to his ability to adapt to different product varieties, maturities and market segments and bring them to their next phases of growth. From pre-market products to ones over 20 years old, Alexander has a proven success record in diagnosing the most pressing business needs and galvanizing cross-functional stakeholders to buy into his vision. As founding product marketer at IsoMetrix, Alexander has established the function as a cornerstone in all facets of the commercial strategy from influencing the product roadmap to enabling sales and marketing teams to engaging customers in new ways and getting their valuable feedback. Alexander has the privilege of working in the sustainability space, for which he has a passion, and focuses on the goal of helping businesses provide more accuracy and transparency with their corporate social responsibility.