Sam's a competitive intelligence pro who loves the thrill of the hunt almost as much as helping sellers close deals. She excels at delivering competitive positioning that delivers impact across the business and translating technical jargon into actionable insights. Aside from competitive intel and market research, Sam is a a well-rounded product marketer with experience in messaging, product launches, and content strategy. She's passionate about customer experience and AI, but holds a soft spot for regional tourism and revenue enablement.