Samantha Rideout is a strategic product marketing leader passionate about telling the story of influential and emerging brands. Her years of marketing leadership span Fortune 500, Inc. 5000 fastest-growing, national media, and innovative tech brands. She is currently creating product marketing magic at a health tech brand. Samantha has a master’s in public relations. She has been published by PR Daily, MarketingProfs, PR News, the University of Edinburgh Press, the American Marketing Association, and more. Her speaking engagements include #GTM24, Product Marketing Alliance Summits (NYC and Boston), The Marketing Millennials, MarketingProfsB2B Forum, Ragan and PR Daily Conferences, Demand 2023, RevOps 500, and more.