Shoshana Kordova is the Director of Product Marketing at MedTech startup Scopio Labs and previously led product marketing at B2B SaaS startups Optibus and Datarails. Prior to finding out what "PMM" stands for, she worked in journalism for over a decade and has written for publications including the New York Times, Washington Post and Smithsonian. Believe it or not, Shoshana, a New Jersey native living in Israel, did not create a single slide deck for work until switching to high-tech in 2015.