Ron is a Product Marketing Manager with 10+ years of experience in sales, client management, marketing, and product marketing. He specializes in developing and executing go-to-market processes and plans for products and services. Before his current company, Ron worked for Google and TikTok in various GTM roles. Today, as Head of Product Marketing at accessiBe, he focuses on implementing scalable GTM workflows, launching growth and retention strategic initiatives, and managing cross-functional product launch processes. In addition to his work at accessiBe, he lectures on Product Marketing at Reichman University. In his spare time, Ron enjoys traveling, playing the drums, and letting his addiction to CrossFit take the best out of him.