Karen is a Tel Aviv-based, seasoned product marketing professional with a special interest in helping organizations build and scale their GTM, market intelligence, and product education. With over 10 years of product marketing experience, Karen currently leads the product marketing department at HiBob, Israeli Series D $2.45B valued unicorn, where she established and scaled the product marketing function, and standardized the company’s go-to-market and enablement practices. She is dedicated to mentoring and empowering her team with ongoing learning and transparency, working to increase product marketing's value and impact on the organization.