Karen Cohen is a highly experienced product marketing executive with over a decade of experience in the field. Currently serving as the VP of Product Marketing at AppsFlyer, Karen has a wealth of knowledge and expertise in both product marketing and go-to-market strategies. Karen is recognized as one of the pioneers of product marketing management in Israel, having worked for various startups and enterprise companies, including Hewlett Packard. She brings a unique perspective to her work, drawing on her extensive experience across a variety of industries and markets.