Hila Lauterbach is the VP of Product Marketing at Scorpion, a MArTech company focused on elevating local businesses. Hila is also a valued PMA ambassador. Hila has extensive experience in Product, Marketing and Business Development management roles and is passionate about the intersection of technology and business and how the two can optimize customer needs and commercial outcomes. Hila arrived in the U.S. from Israel’s thriving start-up scene where she gained wide-ranging industry experience being co-founder and founding team member of 3 start-ups, developing a company’s flagship product - from vision to working prototype as well as managing B2B transactions and accounts for leading industry partners. In these roles, she gained expert-level knowledge of digital professional services, Cloud and SaaS-based technologies.