B2B marketing is most effective when rational features and benefits are coupled with emotional drivers. As a product marketing leader, I have a passion for understanding consumer behavior and what drives purchasing decisions. Aside from my current role marketing to enterprises at K2View, I've also worked in B2C, PLG, and B2B.  In my previous roles, I grew SaaS revenue threefold in 12 months and grew a brand newsletter from zero to 3 million subscribers in less than two years.    Originally from the USA, I live with my wife and children in Ra’anana, Israel.