Here, you'll be guided through the foundational steps necessary to establish a successful product marketing program. Drawing from real-world examples and proven strategies, this session will cover everything from defining your target market and creating a value proposition to developing go-to-market strategies and building a feedback loop for continuous improvement. Attendees will leave with a clear roadmap for launching and scaling an effective product marketing program that drives growth and enhances customer satisfaction. Learnings will include: • Getting the support of key stakeholders • Develop a Comprehensive Go-to-Market Strategy •Implement a Continuous Feedback Loop