In this session, we will explore a structured approach to instilling a robust product marketing mindset within your team. By focusing on strategic planning, cross-functional collaboration, and continuous learning, this session aims to provide a practical roadmap for transforming your organization's marketing culture. Attendees will learn how to implement effective frameworks, foster a customer-centric environment, and drive innovation. This session is designed to equip marketing leaders with the tools and techniques necessary to cultivate a thriving product marketing culture in a short timeframe. Some lessons will include: • Develop a Clear Roadmap: Create a 90-day action plan outlining specific goals, milestones, and deliverables. Ensure alignment with organizational objectives and involve key stakeholders from the outset. • Foster Cross-Functional Collaboration: Establish regular meetings and communication channels between product, sales, and marketing teams. Encourage knowledge sharing and joint problem-solving to break down silos. • Promote Continuous Learning: Implement training programs, workshops, and knowledge-sharing sessions focused on product marketing best practices. Encourage team members to stay updated on industry trends and new marketing techniques.