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Ben
Munroe
Vice President Marketing, Asia Pacific and Japan
Cloudflare
Ben Munroe is currently the senior director of product and solutions marketing at Cloudflare. Having previously been senior director of product marketing at Cisco, Ben led PMM for the broadest security portfolio in the industry which includes network, endpoint, email, cloud, MFA, malware protection, threat intelligence & security research, security ecosystem, cloud security. Ben's attitude to work is all about three things: - Doing Good Work (that exceeds expectations) - Seeing the Big Picture (keeping an eye on the details) - Finding Great People (to share it with)
30 October 2024 15:45 - 16:15
Building bridges: Product marketing’s role in uniting band, design, and launch strategies
A B2B case study demonstrating how clear positioning statements and cohesive messaging align brand, design, product naming, and launch strategies, driving a unified, impactful product marketing effort that resonates across all touchpoints at global scale.