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Alyce
Erikson
Head of B2B Product Marketing
LinkedIn
Alyce Erikson is a seasoned product marketing leader, with a growth mindset that has helped her to solve a variety of business problems that have come her way. Previously named PMA's 'Rising Star' in 2021, Alyce has excelled in all of her roles, and is now Head of APAC Product Marketing at LinkedIn, a company at which she's worked for more than eight years.
30 October 2024 10:15 - 10:45
Building Product-Market fit in international companies
Explore how LinkedIn Ads identifies, prioritises, and achieves product-market fit (PMF) outside of headquarters. Learn strategies for operationalising global and international strategies, prioritising launches with regional resources, and determining PMF in APAC markets.
30 October 2024 09:00 - 09:15
Chairperson opening remarks
Welcome to Product Marketing Summit Singapore. Join us as our chairperson kicks off this ultimate learning and networking experience.