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Abhinav
Rastogi
Director of Marketing
YouTube
Abhinav is an experienced product marketing leader with an ability to build and scale products for Asian users. He leads a team of regional marketers to bring the best of YouTube to APAC creators, shoppers and gamers. Over the last 9 years, Abhinav has worked with global product and engineering teams, helping them build better products for Indian and Southeast Asian users. He has led several innovative and industry-recognized marketing campaigns to drive user engagement on Google's core products. He has also worked with the SMB marketing team to evangelize digital marketing to mid-sized businesses and longtail merchants in India. Prior to his time at Google, Abhinav was a management consultant with BCG and Kearney. He helped technology companies across India, Hong Kong, US and Australia with strategy roadmaps, operational improvement and cost reduction.
30 October 2024 13:30 - 14:00
Mastering the Future of Marketing: Becoming a T-Shaped Product Marketer
In a fast-evolving marketing landscape, success depends on a blend of expertise and adaptability. This presentation explores the power of T-shaped skills, showing how deep specialization combined with broad, cross-functional knowledge empowers marketers to thrive. We’ll dive into the "why" behind T-shaped skills, uncovering how they enable better collaboration, innovation, and impact in an AI-driven world. Then, we’ll guide you through the "how," with a clear roadmap to build your own T-shaped profile—balancing core expertise with knowledge in data, UX, and content strategy. You’ll gain tools to not only adapt to change but to lead with creativity, strategy, and a human-centered approach. Key learnings will include: • Building a balanced skill set for adaptability • Enhancing cross-functional collaboration • Thriving in AI-driven world