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Please note you will need a full acess summit pass to attend, so please only sign up for a session if you have one.

Name: Workshops | Product Marketing Summit | New York
Start: 2026-03-12T04:00:00.000Z
End: 2026-03-13T04:00:00.000Z
Location: Convene 360 Madison Avenue

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13:45 - 14:45, 13 March 2025

Duration:

60 mins

PMM Labs - AI for Product Marketers

Our second lab will explore how product marketers can navigate the complexities of leveraging AI in their roles. With such a vast array of AI tools and methods to use these technologies, in just 90 minutes you'll come away with strategies to help you: - Automate your daily tasks so you can spend more time on what matters most - Uncover enhanced customer insights - Integrate AI into your PMM workflows

Jason Druss, Adobe

11:30 - 12:30, 14 March 2025

Duration:

60 mins

PMM Labs - Content (marketing) is still king

Our third lab will explore the role of content marketing in product marketing and how PMMs can take their content strategies to the next level. You'll come away with solutions to key content marketing challenges such as: - Identifying the best form of content to communicate the true value of your product - Integrating AI into your strategy - Identifying key metrics to measure success

Steve Kearns, LinkedIn

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