As The New York Times’ advertising business has evolved from into a multifaceted digital platform, so has its approach to product marketing. In this keynote, Valerio Poce, Executive Director of Ad Product Marketing at The New York Times, shares how his team has reimagined the product marketing function, blending product marketing and research disciplines to better connect audience insights, product innovation, and go-to-market impact. Valerio will unpack the frameworks, challenges, and lessons learned from scaling a PMM organization built for long-term adaptability and cross-functional alignment. Key takeaways: - The rise of Inbound PMM: How embedding research and audience insight upstream transforms GTM outcomes. - Solutions Marketing in action: how research & measurement power customer-centric storytelling across multiple products and verticals. - Scaling with intent: Designing roles, workflows, and collaboration models that evolve with the business—not against it. - The next chapter of PMM: What the modern product marketing org can learn from The New York Times’ transformation journey.