When millions tuned in to Peacock for the Paris 2024 Olympics, the challenge wasn’t just delivering world-class coverage - it was creating an experience that felt intuitive, cohesive, and worthy of the moment. In this keynote, Tyler McKee and Saniya Waghray Tyagi (NBCUniversal/Peacock) share how Peacock built a Product Marketing function in real time to meet that challenge. They’ll take you behind the scenes of how PMM became the connective tissue between product innovation and user experience, bringing clarity to complexity, aligning teams under pressure, and helping transform powerful features into a seamless way to watch. Attendees will leave with practical lessons on experience-led PMM, cross-functional leadership, and how Product Marketing can scale impact far beyond individual feature launches.