When millions tuned in to Peacock for the Paris 2024 Olympics, they saw more than competition - they experienced the power of story at scale. Behind that moment was a Product Marketing team redefining what storytelling means in the age of data, design, and digital transformation. In this forward-looking keynote, Tyler McKee and Saniya Waghray Tyagi (NBCUniversal/Peacock) take you behind the scenes of how they built an integrated narrative across product, comms, and brand — creating a cohesive experience that inspired audiences and influenced strategy company-wide. They’ll explore how Product Marketing can lead the next evolution of brand storytelling - transforming PMM from a function of launches to a force for lasting connection, cultural relevance, and growth.