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Tim
Pollard
CEO
Oratium
Tim Pollard founded Oratium in 2011. As CEO, he leads the ongoing development of Oratium’s intellectual property, as well as leading all major client relationships. Tim has had a lifelong obsession with the underlying science of communication. Over a long career (at companies including Unilever, Barclays, and the Corporate Executive Board) Tim has developed a remarkable set of insights, tools and processes surrounding the practice of designing and delivering extraordinary messaging, and his passion is teaching these insights to others, helping them to become world class communicators. He is the author of two best-selling books, The Compelling Communicator: Mastering the Art and Science of Exceptional Presentation Design and Mastering the Moment: Perfecting the Skills and Processes of Exceptional Presentation Delivery. The Oratium messaging model is in active use, and the preferred messaging solution of companies as diverse as Cisco, Disney, IBM, Siemens, Schneider, LinkedIn and Salesforce.
14 March 2025 10:15 - 11:00
From great content to great conversation: Bridging (finally) the marketing/sales divide
Sellers consistently report that Marketing isn’t giving them the content they need. But Marketing is invariably thoughtful, smart and well-intentioned. So what’s the issue? It’s subtle: a sales conversation is completely unique, arguably unlike any other conversation in nature. Hence, sales messaging content is unlike any other marketing content (or document). What’s the answer? Oratium CEO Tim Pollard will outline the tools and processes that will lead Marketing to develop breakthrough sales messaging content built to align with the unique (and weird) thing that is a sales conversation.