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Product Marketing Expert & Founder
PMM Camp
Tamara Grominsky is a product marketing and growth leader with over half a decade of experience bringing new products to market, positioning existing products for expansion and driving sustainable revenue growth at high tech companies. Her philosophy and approach to product marketing is centered on customer segmentation. A deep understanding of customers, their needs, and the value they seek drives everything she does, including go-to-market launch planning, pricing and packaging, and product adoption. Tamara has driven significant growth and change as a product marketing leader at Yellow Pages and FreshBooks, and Unbounce after progressing through the product marketing ranks to the C-suite. She is a storyteller and product champion, a passion developed during her Masters in Publishing and BA in English and Professional Writing.
21 March 2024 09:15 - 09:45
Design your PMM path
A fulfilling and high-impact product marketing career is just a step away. In this session, you'll learn how to build a well-designed career path that's tailored to your skills, passions, and goals. Using PMM IQ, you'll assess which skills you have and which you may need to develop to get to that path. Discover frameworks that will help you identify the right shape of role, size of company and type of market - whether you're planning your path to the C-suite or doubling down on your area of expertise. Plus, learn how to package these insights into a personal positioning statement that will set you apart.
21 March 2024 16:00 - 16:45
Product Launch Strategies with Tamara Grominsky
Learn how to build a strategic product launch plan and bring it to life with confidence. You'll learn the critical steps to product launch planning - from research and strategy to execution and enablement. Plus, walk away with real frameworks you can apply for future launches. Key takeaways: - Learn how to tier and prioritize your launch - Understand how to right-size your investment and resources by tier - Identify different methodologies and frameworks to drive product launch success - Unlock access to proven templates to build your own product launch playbook
21 March 2024 14:15 - 15:00
How to Make your Product the Center of your Website Using Product-Led Marketing