As product marketing matures, the PMMs who stand out aren’t just great executors — they’re strategic leaders who influence decisions, shape direction, and scale impact across the business. In this session, Tamara Grominsky breaks down the 10 habits that distinguish PMM leaders from PMM doers. Drawing from years of building and scaling high-impact product marketing teams, she’ll share the mindset shifts, behaviors, and operating principles that help PMMs move from delivery-focused execution to strategic leadership. Attendees will learn how top PMM leaders: - Shift from reactive work to proactive, strategic influence - Build credibility and trust with executives and cross-functional partners - Anchor their work in outcomes, not outputs - Scale impact through frameworks, prioritization, and team leverage - Lead without authority while still driving real change This talk is highly practical, with clear examples and takeaways PMMs can immediately apply — whether they’re stepping into leadership for the first time or looking to level up their influence and impact.