Product marketing has grown up. PMMs are no longer fighting to justify their existence — they’re expected to be strategic, influential, and accountable for impact. And yet, many highly capable product marketers still feel stuck: trusted to execute, but not relied on when real decisions are being made. This session will help you close that gap. Drawing on clear patterns seen across high-impact leaders, Tamara will break down the 10 habits that separate capable product marketers from indispensable ones. These habits explain why some PMMs consistently earn trust, expand their scope, and influence decisions — while others do good work that never quite compounds. You’ll learn why doing “great work” isn’t always enough, how leadership range plays a critical role in PMM growth, and which habits consistently expand a PMM’s influence over time. Key Takeaways - What actually separates capable PMMs from indispensable ones - The 10 habits that increase trust, influence, and strategic scope - How leadership range affects your impact — and where most PMMs get stuck - Why some PMM work compounds while other work quietly caps your growth - How to focus your energy on the habits that change how you’re perceived