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Sunny
Billman
Head of Product Marketing
National Geographic
Sunny is the current Head of Product Marketing for National Geographic Media at Disney. As a passionate, data-driven marketing leader, Sunny has extensive experience promoting subscription-based products and working with product managers in organizations of all sizes. She has been successful in fostering new collaborations and influencing product teams previously leading product marketing for Connected Fitness at Under Armour and at MyFitnessPal. She enjoys listening to podcasts about psychology during her free time - which are rare as a working mom of two little ones!
21 March 2024 15:00 - 15:30
Fireside chat: Mastering GTM strategies with your PMM superpower
The role of PMM and GTM should go together like salt and pepper or macaroni and cheese. But so often it doesn't. You will explore the dynamic interplay between product marketing skills and go-to-market success. Gain profound insights into crafting compelling narratives, understanding customer pain points, and aligning product positioning with market demands. Discover how PMM superpowers become catalysts for effective product launches, customer engagement, and market dominance.