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Steve
Kearns
Global Head of Content, Marketing Solutions
LinkedIn
Storytelling isn't just for storybooks. Steve is a *marketing* storyteller -- in other words, he helps brands share their purpose through authentic communication. As a content creator with a professional background in both Hollywood and Silicon Valley, much of Steve's experience falls at the intersection of pop culture and tech. He is a massive advocate of diversity in marketing (because #RepresentationMatters) and an eager student of all things advertising. And today Steve is fortunate enough to tell stories for LinkedIn, the world's largest professional network. Together we're helping to make the world more productive and successful, one connection at a time.
14 March 2025 11:30 - 12:30
PMM Labs - Content (marketing) is still king
Our third lab will explore the role of content marketing in product marketing and how PMMs can take their content strategies to the next level. You'll come away with solutions to key content marketing challenges such as: - Identifying the best form of content to communicate the true value of your product - Integrating AI into your strategy - Identifying key metrics to measure success