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Scott
Rossman
Senior Director of Product Marketing
Warner Bros. Discovery
22 March 2024 13:30 - 14:15
Panel: Product marketing in context - An in-depth cross-industry analysis
In the wonderfully weird world of product marketing, one of the most frequent questions PMMs face is "What exactly is the role of the product marketer?". Well, the truth is really the age-old "it depends". Join this panel discussion to see how product marketing leaders from a diverse range of backgrounds view product marketing, both in their organization and the wider global landscape. Whether you're a B2B, B2C, scaleup, or multinational product marketer, you can find huge value in seeing just how PMM looks elsewhere, and be sure to take home some key learnings on how you can enhance your own function.