Russell is a product marketing leader and is currently the Vice President of Product Marketing at Billtrust. In his career, Russell has: - Crafted vision and go-to-market strategy to move the company to a market leader position, with one senior Gartner analyst deeming the vision and strategy as the “best, most well-thought-out vision and strategy in the market.” - Identified market opportunity and created vision, strategy, and cross-functional initiatives that built leadership position, at forefront of nascent market. - Promoted and facilitated a 100% increase in a marketing-sourced pipeline without a budget increase. Achieved a 40% marketing-generated pipeline contribution. Built one of the first modern marketing teams.