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Ran
Wei
Head of Marketing, Microsoft for Startups
Microsoft
Ran is a storyteller passionate about bringing uncommon people onto common ground. She leverages her background in building consumer-centric products to launch brands that foster meaningful human connections and deliver impactful business results. Passion and personality matter to her, and Ran is always looking for opportunities to unleash talent, unlock potentials, and lift up others. She believes in servant leadership, a growth mindset, and the power of creativity. Somewhere in between go-to-market strategies and consumer understanding, Ran is a wanderlust. She enjoys spontaneous trips, hikes in the mountains, and learning about cultures around the world. Music is her native language, and her favorite brain foods are books.
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13 March 2025 12:15 - 12:45
Fireside chat: Product marketing vs brand marketing - How PMMs can thrive whilst keeping a brand-centric perspective
Product marketing and brand marketing, while distinct, are interconnected disciplines that work together to drive business growth. This fireside chat will explore the nuances of these roles and how product marketers can effectively collaborate with the brand team to achieve shared goals. We will discuss strategies for: - Aligning product messaging with brand identity - Measuring the impact of product launches on brand perception - Fostering a culture of cross-functional collaboration.