Priya is Vice President, Product Marketing for IBM Z and LinuxONE. At IBM, she most recently led the successful positioning and global launch of the IBM z15, which is the next generation of its flagship IBM Z platform, enabling enterprise clients to get the cloud they want with the data privacy and security which they need. Prior to IBM, she was most recently at CA Technologies, where she was a Senior Director Solutions Marketing and a key marketing driver of the transformation for their mainframe business. She also served as Vice President, Global Consulting Partner at Ogilvy Consulting, where she spent two years with Samsung to position B2C products towards B2B solutions, and led the marketing strategy and digital demand generation for UPS My Choice, winning an ECHO direct marketing award. Earlier in her career she built the product portfolio function to align capital spend to product strategy at Verizon across three business units, setup the first Thomson Reuters finance call center operation in Bangalore, India, and was a front-end digital developer and Oracle database developer at Deloitte Consulting.