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Molly

Chapman

Operating Advisor - Product Marketing

Apax

Molly Chapman is currently the Operating Advisor for Product Marketing at Apax. Previously Head of Product Marketing at Moorepay in London, Molly is happiest when pinning down personas, frequently found in and amongst the huddle, and not afraid to speak up in the sprint. Molly has been working in product marketing her whole career, starting with a long stint in the travel, before entering the tech industry. Molly ticks all the usual product marketing boxes, with the added experience of straddling service and SaaS, bringing them to market in parallel.

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14 March 2025 13:45 - 14:15

Advice from the PE trenches: M&As and all-in-ones

This session will explore why all-in-one product propositions often look good on paper but can be challenging to implement in practice. We’ll delve into key considerations, critical questions to ask, and strategies to ensure revenue doesn’t take a hit when bringing businesses and products together. What you’ll learn: - Why all-in-one positioning is so difficult - The essential questions product marketers should ask - Common pitfalls to avoid when handling M&As and all-in-ones