This session offers valuable insights into successfully navigating the complexities of market expansion. Led by Michelle Yee, Director of PMM at Square, the session will delve into proven strategies for overcoming common obstacles and establishing a strong foothold in new territories. Participants will gain practical knowledge and actionable advice, including identifying lucrative market opportunities, adapting product messaging to resonate with diverse audiences, and building effective go-to-market strategies tailored to specific regions. The interactive format encourages audience participation, providing ample opportunity for attendees to engage in thought-provoking discussions, share their own experiences, and learn from each other's successes and challenges. Key learnings will include how to: - Identify high-potential market opportunities through comprehensive research and analysis. - Develop culturally relevant product messaging that resonates with target audiences. - Craft effective go-to-market strategies tailored to the unique characteristics of each new market.