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Michael
Berean
Associate Director of B2B Marketing Operations
SiriusXM
Michael Berean is an Associate Director of B2B Marketing Operations at SiriusXM, leading B2B lifecycle and GTM operations for SiriusXM Media and Pandora. With 15+ years across SaaS and enterprise, he specializes in full-funnel revenue architecture, attribution, ABM, and automation—building systems that improve pipeline velocity, reduce operational friction, and enable data-driven decision-making. Michael has built Marketing Ops functions from scratch, led transformation initiatives across SiriusXM and Pandora, and designed GTM engines for SaaS platforms including AdsWizz and Simplecast.
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12 March 2026 13:30 - 14:15
Panel - From metrics to meaning: Telling the ROI story executives care about
Executives don’t just want numbers, they want clarity. This session shows how PMMs can move from reporting activity metrics to telling a compelling ROI story that drives strategic decisions. Key Takeaways: - Which metrics truly land with the C-suite. - How to turn data into narrative that prompts action. - Avoiding the “vanity metrics” trap. - Building an ROI dashboard that earns credibility.