Melanie Herson leads B2B Product Marketing at Calm. She oversees the go-to-market of all Calm B2B features, shapes Calm messaging and positioning and continuously remains up to date on key market trends and competition to inform future strategy and the roadmap. Melanie is passionate about driving innovation and positive behavior change within the health and wellness space. She has more than 10 years of experience in the healthcare industry, previously in consulting at Booz Allen Hamilton, and Syneos Health, prior to working in health tech. She holds a Masters of Business Administration from New York University’s Stern School of Business and a dual bachelor’s degree in Communications and Psychology from the University of Michigan, Ann Arbor.