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Principal of B2B Product Marketing
Melanie Herson leads B2B Product Marketing at Calm. She oversees the go-to-market of all Calm B2B features, shapes Calm messaging and positioning and continuously remains up to date on key market trends and competition to inform future strategy and the roadmap. Melanie is passionate about driving innovation and positive behavior change within the health and wellness space. She has more than 10 years of experience in the healthcare industry, previously in consulting at Booz Allen Hamilton, and Syneos Health, prior to working in health tech. She holds a Masters of Business Administration from New York University’s Stern School of Business and a dual bachelor’s degree in Communications and Psychology from the University of Michigan, Ann Arbor.
22 March 2024 11:15 - 12:00
Panel: How to fully equip your sales teams and drive revenue together
Hear as industry experts unravel the symbiotic relationship between comprehensive sales team preparation and revenue generation. Throughout the session, you'll be discussing actionable strategies that explore the integration of cutting-edge tools, training methodologies, and collaborative frameworks. From optimizing communication channels to cultivating a culture of continuous learning, this panel offers insights to empower sales teams and maximize revenue potential. You'll get the chance to engage with expert panelists for a dynamic exchange of ideas, ensuring your sales force is fully armed to navigate the competitive landscape and drive sustained revenue growth.
21 March 2024 14:15 - 15:00
How to Make your Product the Center of your Website Using Product-Led Marketing