Personalization is make or break for your product marketing. Get it right, and you’re delivering what your audience needs when they need it. Get it wrong, and you’re just another brand sending "Hey [First Name], we miss you!" to someone who never signed up in the first place. This session will show you how to use personalization wisely so your messaging feels tailored, relevant, and timely. We’ll discuss some plays I've run that you can apply to your website, in-app experiences, emails, and interactive demos, as well as the tech and tactics that convert. You’ll learn from some of my personalization mishaps and leave with stealable ideas for making your product marketing feel personal, engaging, and just the right amount of clever.