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Hideki
Inoue
Director of Product Marketing
IBM
Hideki has worked in the technology industry for 20+ years, gaining experience in management consulting and marketing. As a seasoned product marketer, he is passionate about driving business growth by strategically positioning products, messaging buyer-centric value, and ensuring a superior buying experience with deep cross-functional alignment. Outside of the office, Hideki enjoys getting outside, hiking and camping
21 March 2024 15:00 - 15:30
Fireside chat: Mastering GTM strategies with your PMM superpower
The role of PMM and GTM should go together like salt and pepper or macaroni and cheese. But so often it doesn't. You will explore the dynamic interplay between product marketing skills and go-to-market success. Gain profound insights into crafting compelling narratives, understanding customer pain points, and aligning product positioning with market demands. Discover how PMM superpowers become catalysts for effective product launches, customer engagement, and market dominance.