Trust is the foundation of strong customer relationships, yet consumer trust in brands is steadily declining. In this session, we’ll explore how product marketers can reverse this trend by leveraging community-led growth to build credibility, enhance engagement, and drive measurable business impact. Through real-world examples and a proven framework, you’ll learn how to integrate trust-building strategies and harness community insights to launch new products, deepen engagement, and strengthen your brand. Key themes will include: The role of trust in product marketing and how to cultivate it Leveraging community insights for product growth, engagement, and reputation Practical strategies for integrating trust loops into your marketing and product development