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Anthony
Giordano
VP of Product Marketing
Sermo
Anthony enjoys building brands and growing businesses, which he hs done for companies ranging from early-stage and venture-backed startups to Fortune 100 companies. Currently leads physician growth at Sermo. Previously led all OurBus Marketing as part of the Senior Leadership team, he spearheaded team restructuring, brand story development, product development and investment optimization, shifting customers to their app, reducing CAC & increasing revenue. Over the past 5 years, Anthony has worked primarily remotely and done extensive research on transitioning from an in-office environment to virtual, which has been vital to productivity and communication.
13 March 2025 13:45 - 14:15
How community-led growth models can be a PMM's best friend
Community-led growth models are rapidly emerging as a powerful strategy for product marketers. By fostering vibrant communities around your product, you can amplify brand awareness, drive user engagement, and accelerate growth. This keynote will explore the key principles and benefits of community-led growth, including: Key themes will include: - Building a strong community foundation - Engaging and empowering your community - Leveraging community insights for product development