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March 21 & 22, 2024
Convene 117 West 46th Street
117 West 46th Street
New York

This year's
full agenda

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What's on
Main stage
Workshops
Break
March 21
March 22
March 21
March 21
08:00
Break
Registration and networking breakfast
09:00
Main stage
Chairperson opening remarks
Garrett Denney, Vice President of Product Marketing, Crayon
09:15
Main stage
Design your PMM path
Tamara Grominsky, Founder, PMM Camp
09:45
Main stage
Maximizing your products true value through effective pricing strategies
Jameelah Calhoun, Vice President of Product Marketing, Eventbrite
10:15
Main stage
Build Your Best Marketecture
Allie Ro Wilson, Executive Creative Director, Ghostranch
10:45
Break
Coffee break
11:15
Main stage
Building an Authentic Point of View
Chris Smellie, Product Marketing - Meta AI on Smart Glasses, Meta
11:45
Main stage
Why your Go-to-Market strategy should include plans to positively augment human creativity with AI
Henry Skelsey, Vice President of Product Marketing, Songtradr
12:15
Main stage
Using win-loss analysis to fuel revenue growth
Spencer Dent, Co-founder, Clozd
12:45
Break
Lunch break
13:45
Main stage
The product storytelling cheatsheet: How to master multi-level storytelling strategies
Samantha Rideout, Product Marketing Lead, Cohere Health
14:15
Main stage
How to Make your Product the Center of your Website Using Product-Led Marketing
Natalie Marcotullio, Head of Growth, Navattic
Tamara Grominsky, Founder, PMM Camp
Samantha Rideout, Product Marketing Lead, Cohere Health
Melanie Herson, Principal of B2B Product Marketing, Calm
15:00
Main stage
Fireside chat: Mastering GTM strategies with your PMM superpower
Hideki Inoue, Director of Product Marketing, IBM
Sunny Billman, Head of Product Marketing, National Geographic
Reggie Waterman, Host of PMM Therapy, Product Marketing Alliance
15:30
Break
Coffee break
16:00
Main stage
From Siloed Efforts to Shared Triumphs: The Transformative Power of Cross-Functional Collaboration
Jason Schifrien, Director of Ads Product Marketing, Roku
16:00
Workshops
Product Launch Strategies with Tamara Grominsky
Tamara Grominsky, Founder, PMM Camp
16:30
Main stage
The Game-changer: Product marketing’s role in transformative growth
Brett House, Global Vice President, Marketing Solutions - Product & Growth Marketing, TransUnion
17:00
Main stage
Transforming global challenges into business-level solutions: The power of packaging, positioning, and privacy
Devon DeBlasio, Vice President of Product Marketing, InfoSum
17:30
Main stage
Closing remarks
Garrett Denney, Vice President of Product Marketing, Crayon
17:45
Break
Happy hour: Sponsored by Product Marketing Alliance
March 22
08:00
Break
Networking breakfast
09:00
Main stage
Chairperson opening remarks
Garrett Denney, Vice President of Product Marketing, Crayon
09:15
Main stage
Overcoming your most common PMM challenges - A playbook by Yi Lin Pei
Yi Lin Pei, Founder, Courageous Careers
09:45
Main stage
How customer marketing can transform your product marketing strategy today
Bridget Heaton, Head of Customer Marketing, Slack
10:15
Main stage
Product Marketing in the age of the self-serve buyer
Jarrad Hubbard, Head of Product Marketing & Enablement, Incode
10:15
Workshops
Interactive workshop - PMM Interview practice with Katie Gerard
Katie Gerard, Head of Product Marketing, Workhuman
10:45
Break
Coffee break
11:15
Main stage
Panel: How to fully equip your sales teams and drive revenue together
Matthew DePersis, Product Marketing Leader, Product Marketing Alliance
Melanie Herson, Principal of B2B Product Marketing, Calm
Dee Dee de Kenessey, Senior Director of Product Marketing, bitly
Reggie Waterman, Host of PMM Therapy, Product Marketing Alliance
11:15
Workshops
Unlocking AI: Essential Considerations in an AI-obsessed world
Abby Roberts, Senior Director of Product Marketing, Datasite
Emily Ehlers, Product Marketing Manager, Datasite
12:00
Main stage
To hire. Or to be hired. You have questions.
Ali Hanyaloglu, Vice President of Product Marketing, Amplience
12:30
Break
Lunch Break
13:30
Main stage
Panel: Product marketing in context - An in-depth cross-industry analysis
Aphrodite Brinsmead, Director of Product Marketing, Duro
Mary Zakheim, Head of Product Marketing, StreetEasy
Scott Rossman, Senior Director of Product Marketing, Warner Bros. Discovery
Valerio Poce, Executive Director of Ad Product Marketing, The New York Times
13:30
Workshops
PMM therapy with Reggie Waterman
Reggie Waterman, Host of PMM Therapy, Product Marketing Alliance
14:15
Main stage
Unleashing the Influencer in Every Product Marketer
Olivia McNaughten, Director of Product Marketing, GRIN
14:45
Break
Closing remarks & end of summit

Get tickets for this years summit

We’re bringing together the brightest minds in product marketing for two days of unrivaled networking, learning and discussion so you can:

- Implement impactful product marketing tactics into your strategy.

- Leverage the latest industry trends and emerging tech to amplify your impact.

- Meet mentors and build a network within the world’s biggest PMM community.

- Prove the strategic value of product marketing to your management.

New York
March 21 - 22, 2024

Register now

Event
location

Hilton Denver City Centre

1701 California Street, 80202 Denver, United States

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Convene 117 West 46th Street, New York
117 West 46th Street
10036
New York
United States