Vicki Scheele is a dynamic B2B tech marketing leader with over 20 years of experience driving growth and innovation across demand generation, product marketing, and brand strategy. From the early days of fintech to the rise of SaaS, she has built and led high-impact marketing teams, transforming complex technology into clear, compelling narratives that resonate with customers. With a passion for customer-centric marketing, Vicki believes that deep audience understanding is the foundation of successful strategy. She has a proven track record of spotting opportunities, turning vision into action, and scaling marketing functions in both fast-moving startups and complex global enterprises. Her ability to bridge silos, foster collaboration, and align sales and marketing teams has been instrumental in driving measurable business outcomes. A natural leader and strategist, Vicki thrives on empowering teams, driving innovation, and ensuring marketing efforts deliver real impact. Whether shaping go-to-market strategies, optimizing brand positioning, or driving demand, she brings a sharp, results-driven approach to every challenge.