What actually makes a product launch work, and what gets an instant “no” from PMMs? Inspired by Paddy McGuinness' Take Me Out, this fast-paced session puts product launches in the hot seat. Three speakers go head-to-head, each pitching a real launch example in just 7 minutes. As they present, the audience plays judge, switching their lights off for the approaches they don’t buy. Across four core product marketing challenges, from ICP and segmentation to differentiation, repositioning, and AI feature launches, you’ll see how different strategies stack up under pressure. Only one launch will keep the lights on. Expect strong opinions, sharp thinking, and a clear view of what actually resonates with PMMs today.

Too many PMMs are doing high-impact work that simply isn’t seen or recognised. It’s time to change that. Join Tamara in this interactive workshop as she helps you move from reactive updates to a proactive, structured communication system that consistently showcases your impact. Together, you’ll design a simple, repeatable comms stack across daily, weekly, monthly, and quarterly rhythms so you can stay visible, aligned, and influential without adding more to your plate. Key takeaways: - A clear, scalable communication framework tailored to your PMM role and stakeholders - Practical templates and rhythms to consistently share your impact without scrambling - A step-by-step plan to shift from reactive updates to proactive visibility - Confidence in communicating your work in a way that drives recognition and alignment