Product launches don’t fail because the product is weak. They stall because alignment breaks down. Messaging shifts late. Sales gets looped in too close to launch day. Managers aren’t clear on what to reinforce. And enablement is expected to “make it land” without formal ownership of the roadmap, targets, or GTM plan. This panel explores how senior enablement leaders step into that gap. How do you influence upstream planning without overstepping? What does alignment actually look like across product, marketing, sales, and RevOps? And how do you move from delivering launch training to orchestrating launch execution? Expect candid lessons, operating models, and practical ways to drive accountability across teams, even when the launch isn’t technically yours. Key takeaways: - How to embed enablement earlier in launch planning without creating friction - The alignment checkpoints that prevent last-minute chaos - Practical ways to hold cross-functional stakeholders accountable for launch execution

Positioning shouldn’t live in a single PMM deck. The most effective GTM teams treat it as a live, evolving asset -shaped continuously by customer feedback from first touch to renewal. This panel explores how to build positioning and messaging that’s informed by the entire lifecycle, not just a launch moment. Panellists from across GTM will share how they capture and use feedback from discovery calls, pilots, implementations, and renewals to evolve the story in market. You’ll walk away with: - Practical ways to capture and synthesise feedback from sales calls, win/loss reviews, CS conversations, and support tickets into positioning updates. - Real examples of how changing the narrative mid‑cycle (not just at launch) shifted close rates, expansion, or retention. - A simple in‑room exercise to map where feedback currently dies in your organisation—and quick wins to plug those gaps.