In this session Stuart will share some of the hard-won lessons from building PMM teams and developing strategies during two unicorn journeys, Klarna and Tink, and a fresh approach for what he hopes will be his third at Legora. With some concrete examples of what worked and what didn't the first two times, and some new thinking around how AI, evolving talent pools, and fresh investor pressures are redefining the expectations on product marketing - this session will be a very public bet on what needs to be done differently the third time around. Key takeaways: - Stuart shares how building PMM teams at Klarna and Tink shaped his new approach at Legora. - Learn what worked, what didn’t, and what he’s doing differently the third time around. - Discover how AI, new talent dynamics, and investor pressure are changing the rules for product marketers.