For product marketers, win/loss analysis isn’t just about understanding why deals were won or lost—it’s a powerful tool for driving strategic decisions that shape your entire product ecosystem. In this keynote, we’ll take a deeper look at how to unlock actionable insights from post-sales feedback, going beyond surface-level trends to identify the root causes that impact product positioning, pricing strategies, and overall market fit. Learn how to turn these insights into opportunities to refine your go-to-market strategy, empower sales teams, and enhance cross-functional collaboration. Discover how to use win/loss analysis to predict future market trends, guide product evolution, and strengthen your competitive edge. Key takeaways: - How to extract actionable, high-level insights from win/loss data that influence product strategy - Using win/loss analysis to anticipate market shifts and future-proof your product marketing approach - How to empower your sales and product teams with data-driven insights to enhance alignment and execution - Advanced techniques for integrating win/loss analysis into long-term business strategy to drive growth