On paper, the model is clear. PMM owns positioning and narrative. Enablement drives readiness and execution. The launch process is mapped. Roles are defined. But in practice, friction still shows up. Messaging evolves too late. Sellers adapt the story under pressure. Handoffs blur. And commercial impact doesn’t match the strategy. This session focuses on what happens after the operating model is “done.” Where do breakdowns actually occur - decision rights, timing, incentives, reinforcement, governance? And how do senior leaders recalibrate the partnership without reopening turf wars or redesigning the org from scratch? Expect practical insights on strengthening alignment at scale and protecting message integrity in the field. Key takeaways: - How to diagnose where your existing PMM-enablement model is leaking value - Ways to tighten ownership and decision rights without creating friction - Reinforcement and governance mechanisms that keep positioning consistent under revenue pressure