Are you tired of chasing stakeholders who don’t always understand what you do – or even what senior management really expects from you? Do other teams often seem unclear about the value you bring, leaving you struggling to make an impact? This session is for product marketers who are ready to stop pushing their way in and start becoming indispensable. We'll talk about how to shift from being a support function to a strategic partner that teams actively seek out. You'll learn practical ways to build trust, find common ground, align on shared goals, and create real pull – where Sales, Product, and other key teams come to you, not the other way around. Let’s explore how to increase your influence and visibility, and how to make your marketing team the one everyone wants to work with. Key takeaways: - Position yourself as a trusted partner teams rely on, rather than someone chasing a seat at the table. - Strengthen relationships by aligning on priorities and building mutual understanding across functions. - Elevate your team’s reputation so others seek you out for strategic input, not just tactical support.