Sofia M. is a seasoned SaaS and FinTech product marketing leader with over a decade of experience driving global go-to-market strategy, brand growth, and cross-functional alignment across EMEA, LATAM, and North America. As Product Marketing & Brand Director at Corpay, Sofia leads brand, product marketing, and content design across a diverse portfolio of financial technology products. Over the past year, she has taken a pivotal role in expanding the Corpay brand into the UK - owning the proposition strategy for Corpay Complete and driving growth in an increasingly competitive payments landscape. Her work sits at the intersection of strategic insight, customer understanding, and commercial impact. With a background spanning mobility, finance, FMCG, and retail, Sofia brings a rare multi-industry perspective to PMM. She is deeply experienced in competitive analysis, positioning, sales enablement, and building high-performing teams - and is increasingly focused on how AI systems shape the way buyers discover and evaluate products. Fluent in English and Spanish, Sofia is passionate about helping organisations create meaningful, customer-centric narratives that drive adoption, alignment, and business results.