Sarah Pritchards, Head of Product Marketing for Finance, Spend Management, and Governance solutions at OneAdvanced, is a leading expert in her field. With extensive experience in go-to-market strategies, crafting product and sector-value propositions, and shaping brand development, Sarah has a unique talent for transforming complex technical solutions into clear, actionable messaging. Her commercially driven mindset, combined with outstanding stakeholder management, has consistently driven strategic growth, operational transformation, and process optimisation. Sarah’s firsthand experience with mergers and acquisitions, from both the acquiring and acquired perspectives, has given her deep insight into the intricacies of integrating products and businesses. She understands the challenges, complexities, and opportunities inherent in acquisition processes, making her guidance invaluable to Product Marketers. In her workshop, Sarah will reveal how Product Marketers can turn acquisition challenges into growth opportunities. Through practical tips, proven strategies, and real-world insights, attendees will gain the tools to unlock value, avoid common pitfalls, and confidently drive success in post-acquisition transitions.