Acquisitions can shake up even the most seasoned product marketing teams, but with the right strategies in place, product marketers can turn these challenges into opportunities for growth. This interactive workshop will focus on practical actions you can take to navigate the complexities of acquisitions. Learn how to realign your product strategy, communicate effectively with internal teams, and ensure customer retention during times of transition. Gain hands-on experience with frameworks that empower you to lead product marketing through acquisitions, ensuring smooth integration and continued success. Key takeaways: - Actionable steps to adjust your product strategy and align with new business goals post-acquisition - Proven methods for effective stakeholder communication and managing change within the organization - Strategies to maintain customer trust and brand consistency during acquisitions - Tools for leading product marketing efforts that drive integration and growth after an acquisition