Generic “market insight” is no longer enough. To win in crowded categories, GTM teams need sector‑specific understanding of problems, language, buying dynamics, and triggers. This interactive session shows you how to move from broad market assumptions to sharp, sector‑led intelligence that shapes your ICPs, messaging, and plays. Instead of a static presentation, we’ll work through a live sector pivot: how you’d re‑segment, re‑prioritise, and re‑position for one specific industry. You’ll walk away with: - A practical framework for moving from generic market research to sector‑led insight that informs your whole GTM motion. - Live examples of how sector nuance changes positioning, outreach, and product narrative. - A working canvas (built in‑room) to take back and run your own sector deep‑dives with sales, product, and marketing.