Product marketing and demand generation teams share the same goal—driving revenue growth—but too often, they operate in silos. In this session, we’ll explore how PMMs can work hand-in-hand with demand gen teams to create compelling campaigns that generate pipeline, accelerate deal velocity, and improve conversion rates. Learn how to craft messaging that resonates, build content that fuels demand, and leverage data to refine your approach. Whether you're launching a new product or looking to boost adoption, this session will provide actionable strategies to bridge the gap between demand gen and product marketing for maximum impact. Key takeaways: Learn how to align product marketing and demand gen strategies for more effective campaigns. Explore ways to create high-impact messaging that drives demand and converts leads. Discover how to use data and feedback loops to optimize campaign performance. Understand how to measure success and prove the impact of product marketing on demand generation.