Early insights from ongoing doctoral research There’s no denying the power of AI language models—LLMs, SLMs, LRMs like ChatGPT—which can reason, role play, converse, create, and even control tools. But in this session, we’ll look past content generation and into something even more transformative: connectivity. Language models can connect to each other, to tools, the internet, apps, and data—unlocking new dynamics in the product marketing ecosystem. We’ll explore how these connections are powerful enough to reshape product marketing through: 1. AI agents as autonomous product users 2. How media interactions shift product perception 3. Dynamic composability of solutions 4. Repositioning products for invisibility (think Intel Inside) 5. Intersectional customer experiences 6. Spillover effects as market opportunities 7. Rethinking how we measure tech adoption We’ll also dig into the popular line: “AI won’t replace people, people using AI will.” But what does “using AI” really mean for PMMs—and where does the competitive edge lie? Join us to unpack how AI language model connectivity could: - Redefine the PMM role, with new focus on orchestration and AI training - Move the source of profit along the value chain - Push “AI-driven” past buzzword status - Power a new, invisible, composable tech landscape with richer CX