Understanding your customers doesn’t stop after acquisition. To maximize retention and lifetime value, product marketers must continuously refine and personalize the customer journey using data-driven insights. In this session, we’ll explore how to leverage behavioral data, usage patterns, and customer feedback to tailor experiences that keep users engaged. Learn how to identify signals for churn, optimize upsell and cross-sell opportunities, and create hyper-relevant messaging that strengthens long-term loyalty. By harnessing the right data, you can ensure every interaction adds value, driving deeper customer relationships and sustained business growth. Key takeaways: How to analyze customer data to identify engagement trends and churn risks Strategies for tailoring messaging and campaigns based on real-time insights Optimizing upsell and cross-sell opportunities through personalized touchpoints Best practices for using data to refine and enhance the customer journey over time