Your greatest growth opportunity lies with the customers you already have. In this keynote, we’ll explore how Product Marketing can become a powerful growth driver after the initial sale — helping you retain, activate, and expand your customer base in a scalable way. We’ll unveil a proven frameworks on Customer Experience Framework, Persona-Centric Messaging and Inflection Point alignment. Key takeaways: - Why retaining and growing existing customers is a key to scalable revenue - How Product Marketing can lead a cross-functional, post-sales growth strategy - A framework to activate customer segments through tailored messages and campaigns - Real-world example of how this approach resulted in measurable growth